Terms and Conditions

Last Updated Statement:

This Agreement was last updated on 24th May 2022.


Welcome to Pure Essence General Trading LLC. By continuing to use this website you are indicating that you accept these terms and conditions of use. If you are entering into this Agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this Agreement. If you do not have the authority, or if you do not agree with these Terms of this Agreement, you must not use this site.

Please also read our Privacy Policy regarding data protection and how we use the information you give us and ‘How we use cookies to find out how we use cookies to provide the best possible service to our customers.

There may be legal notices on other areas of this website which relate to your use of the website, all of which will, together with these Terms and Conditions govern your use of this website.

By using the website you are confirming that you are at least 18 years old, or, if you are under the age of 18, that you are accessing the website with the consent of your parent or guardian. We do not sell goods to children online, but we do sell children’s goods for purchase by adults over the age of 18.


In these terms and conditions the following terms shall have the following meanings:

“Us, us, We, we” “Our, our” means Pure Essence General Trading LLC (Company registration number 917190), this denotes our officers, directors, employees, agents and suppliers.

“Pure Essence” is a trading name of Pure Essence General Trading LLC.

“You, you, Your, your” means the person using the website.

“Promotion Rules” means any rules published relating to a specific promotion from time to time.

1.Use Of the Website

1.1 Accessing Our Website

You are granted access to this website in accordance with these terms and conditions. Any orders placed on this website are made in strict accordance with these conditions.

1.1.1 This website is owned and controlled by Pure Essence General Trading LLC.

1.1.2 Your continued use of this website indicates your acceptance and agreeance to be bound to these terms and conditions.

1.1.3 The information published on this website is for general information purposes only. While Pure Essence Luxe endeavours to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, sustainability, or the availability in regards of the website, information, products, services or related graphics published on the website for any purpose. To the maximum extent permitted by law we exclude.

  • All conditions, warranties, and other terms that may otherwise be indicated by law in these conditions.
  • All liability to you, whether arising out of these Conditions or otherwise in connection with use of the Site.

Nothing mentioned in these Conditions intends to exclude or limit any liability that may not by law be excluded or limited. None of the clauses mentioned intends to limit any rights you have as a consumer under local law or other statutory rights which may not be excluded.

1.2 Using Our Website

Pure Essence Luxe goes to every length and effort to keep this website running smoothly, and safely and is up to date. Your permission to use this website is personal to you and cannot be used for commercial purposes unless otherwise expressly pre-authorized by us. By continuing to use this website, you agree to the following:

1.2.1 You will not use this website for any fraudulent or unlawful purposes.

1.2.2 You will not use this site to defame, abuse, harass, stalk, threaten, or otherwise violate the rights of others, including but not limited to those related to privacy rights.

1.2.3 You will not impersonate any individual or entity, falsely state, or otherwise misrepresent your affiliation with any person or entity in connection to our website.

1.2.4 You will not interfere with or disrupt the operations of this website, or the servers and networks used to make this website available.

1.2.5 You will not use the website in any way that will damage it or interrupt its provision. You shall not use the website to transmit or post any computer viruses, or any other invasive computer code.

1.2.6 You will not remove any copyright, trademark, or other proprietary rights notices from the Site or materials originating from the Site.

1.2.7 You will not mirror any part of our website without our written consent, including but not limited to the appearance and presentation of this website.

1.3 Our Rights

We reserve the right to:

1.3.1 Change or withdraw, temporarily or permanently, the contents or any services of this website with immediate effect at any time and without prior notice to you. This includes but is not limited to changes to content and product information. An instance where such may occur, for example, is if there is a change in the law that limits our ability to provide the website; or an event beyond our control stops us from providing the website (e.g.: technical difficulties). We take no responsibility and will not be liable if the website is temporarily unavailable due to issues beyond our control.

1.3.2 Restrict your access to the site or part of it, temporarily or permanently, at any time. If you are granted access to a restricted section, it may be withdrawn at any time.

1.3.3 Change our Terms And Conditions without prior notice to you. It is your responsibility to ensure that you refer to these terms and conditions regularly upon the use of the website, by checking the ‘Last Updated’ statement at the top of this. Your continued use of this website after any such modifications constitutes acceptance of the updated terms and conditions.

1.3.4 Protect our Intellectual Property rights on the Site. This includes but is not limited to sounds, music, text, graphics, data, stills, photographs and moving images. You acknowledge, agree and respect that:

  • All copyrights, trademarks and all other Intellectual Property rights on this website always belong to Pure Essence Luxe.
  • All material and content on this website are available for personal use (e.g. to create a ‘wish list’ of products), excluding commercial use.
  • You may not copy, reproduce, distribute, republish, download, display, post or transmit any part of the website without written consent from us.
  • You further agree that you will not infringe our copyright or copyright of a third party by any method or manner now known or as may exist in the future.

1.3.5 If you breach clause 1.3.4 in any way, we reserve the right to claim damages against you and demand that you stop using the content from our website immediately.

2. Ordering Process

2.1 Purchases and orders can only be completed on the website. If you require verbal assistance on how to use our website, kindly contact us via telephone

2.2 Once you have placed an order, you will receive three (3) emails from us.

  • The first email, you receive immediately once the order is placed, acknowledges that we have received your intention to purchase our product(s). In the unlikely event that you do not receive this email, kindly contact us. Further, if we are unable to meet your order requirement or unforeseeable circumstances prevent us from making the delivery on time, you will be immediately notified. In this scenario, you may cancel your order and receive a full refund if you wish.
  • The second email confirms that your order has been delivered to you.
  • The third email is a simple feedback request follow-up (from CursRev, an independent review company) to rate your experience of Pure Essence Luxe product and service quality.

Kindly read our delivery policy for a more in-depth review of the ordering process

3. Third-Party Links

3.1 pureessenceluxe.com may contain links that redirect you to other websites. Kindly note, that the moment you leave our website this privacy policy shall not be applicable, and Pure Essence Luxe shall not be held accountable for the information disclosed on the other website.

3.2 You acknowledge that your engagement with all external third-party websites and resources is at your own risk.

4. Privacy and Security

4.1 At Pure Essence Luxe, your privacy is our top priority. We treat your personal information with respect, and to this effect, we have designed a privacy policy that provides transparency into our privacy practices and principles. Click here to view our complete privacy and security policy.

4.2 We acknowledge that your personal information is confidential, and we will treat it as such. Your information will be stored on a secure server, and we will keep it on a secure server.

4.2 We acknowledge that your personal information is confidential, and we will treat it as such. Your information will be stored on a secure server, and we will keep it on a secure server.

4.3 Pure Essence Luxe strictly follows all applicable data protection and consumer legislation.

5. Cookies

5.1 Pure Essence Luxe wishes to provide you with a seamless online shopping experience. To fulfil this objective, our website uses cookies to enhance your experience.

5.2 To find out more about the cookies, how we use them and how to opt out, kindly click here to review our complete cookies policy.

6. Prices & Payment & Delivery

6.1 Prices

6.1.1 Prices quoted on the website are stated in AED (Dirham).

6.1.2 Prices are displayed including the VAT.

6.1.3 There is no delivery charge, Pure Essence Luxe offers free delivery across Dubai. Kindly review the delivery policy for a more detailed breakdown of the order and delivery process.

6.1.4 We go to great lengths to ensure that the prices displayed on our website are accurate. However, the price needs to be validated once the order has been processed. If there is a price difference, we will immediately contact you to inform you. Following this, if you wish you may cancel your order and receive a full refund on your money.

6.2 Payment

By placing an order, you are offering to purchase a product on and subject to the following terms and conditions.

6.2.1 Pure Essence Luxe accepts both bank transfers and cash on delivery. Kindly note that we do not accept checks or bank drafts as a payment method. Payment will be processed and taken when the order is placed, and payment is processed. This is not an order confirmation or order acceptance from us.

6.2.2 If you choose to make a payment via bank transfer, note that the order will only reflect in our system once the funds have been cleared.

6.2.3 Security is crucial when shopping online. Your credit/debit card details are encrypted to minimize the risk of your card being read by unauthorized personnel on the internet.

6.2.4 Kindly note that we do not accept phone orders. All purchases must be completed on the website and placed in AED Dirhams.

6.2.5 All orders are subject to availability and confirmation of the price

6.2.6 In the event that we ultimately reject your order, a refund will be made to the original payment card. Kindly read our refund policy for a more in-depth review of all details pertaining to refunds.

6.3 Delivery

Kindly refer to our delivery policy for a more in-depth breakdown of the delivery process. Pure Essence Luxe aims to fulfill all deliveries on time, at the earliest, and in the safest possible manner.

6.3.1 We offer free same-day delivery across Dubai. We currently do not deliver to any other Emirate.

6.3.2 All deliveries are subject to stock availabilities and security checks.

6.3.3 Pure Essence Luxe goes to every length to deliver on time. However, we will not be liable for any loss which results from a late delivery because of circumstances that are beyond our control save as precluded by law. If you have not received your order on time, please contact us immediately and we will endeavour to rectify the situation as best as possible.

6.3.4 You are responsible for entering the correct address on your checkout form. Pure Essence Luxe will not be held responsible for any damages or inconveniences resulting from a missing parcel in the scenario that the delivery address was entered incorrectly. If products are returned to us because of a failed delivery attempt, we will do our best to get in contact with you to reschedule delivery. Otherwise, we will treat the item as a return and initiate a full refund.

7. Cancelling Your Order

7.1 You have the right to cancel your order with us at any time.

7.2 You are not obligated to give us a reason for cancelling your order.

7.3 You will not be subjected to any penalty charges for cancelling your order.

7.4 If you wish to cancel your order, kindly contact us via email or telephone. You will need to provide your order number.

7.5 Pure Essence Luxe offers free same-day delivery. If you wish to cancel or modify your order following its dispatch or once you have received it, kindly return the product in accordance with our returns policy.

7.6 You will receive a full refund for any canceled order.

8. Money-Back Guarantee

You are entitled to a cooling-off period during which you can return unused items.

8.1 Pure Essence offers a 7-day money-back guarantee on all products, excluding those on sale, promotion, and e-gift cards.

8.2 You have 7 days, from the day of delivery, to return any products for any reason.

8.3 Kindly contact us at info@pureessenceluxe.com to arrange cancellations.

8.4 All returns are subject to the following conditions:

  • Item(s) must be unused.
  • Item(s) must be in their original undamaged packaging.
  • Item(s) must be in a resalable condition.
  • You should be able to provide your order confirmation or digital invoice.

8.5 Once the item has been received back at our office and it is verified that all these conditions are met, you will receive a full refund.

8.6 If it is discovered by Pure Essence Luxe that the product was not at fault or damaged at the date of delivery, you will be immediately notified. In this scenario, you will not be entitled to a refund. Following this, you may request that the product be returned to your original delivery address.

8.7 All refunds are processed by the original payment method. If the original card has expired, we will offer a bank transfer as an alternative.

8.8 If you receive your goods faulty on the day of the delivery, do not sign for them. According to this policy, you have the right to reject such products.

8.9 Pure Essence Luxe will not accept the returns of any products outside of the 7-day policy period. In this scenario, we will not initiate a refund or collect the product from the original delivery address.

8.10 Kindly note that all exchanges are subject to availability. In the scenario that there is no availability, you will have the option to keep the original product, request a refund or switch the products with alternatives from our collection. You will be responsible to pay the difference if you choose to switch the returned item with a more expensive item. If the switched product(s) total less than the original product, we will process a partial refund amounting to the difference.

8.11 All exchanges are subject to the following conditions:

  • Item(s) must be unused.
  • Item(s) must be in their original undamaged packaging.
  • You should be able to provide your order confirmation or digital invoice.

9. Cancellation by Pure Essence Luxe

9.1 We explicitly reserve the right not to accept, reject or cancel, an order for any reason. This includes (without limitation):

9.1.2 We do not deliver in your area if we are unable to deliver to the address provided.

9.1.3 Where a product is not available or in stock.

9.1.4 If the billing information provided is incorrect or unverifiable.

9.1.5 Where the order is suspected of fraudulent activity.

9.1.6 In the event of misspelling, pricing, or other errors or mistakes on the website.

9.1.7 Limit or cancel quantities purchased per person, per household, or per order.

9.1.8 Force majeure (which includes without limitation strikes, lockdowns or other industrial action, civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war or threat or preparation for war, fire, explosion, storm, flood, earthquake, extreme weather conditions, subsidence, epidemic or other natural disaster or failure of public or private telecommunications networks or impossibility of the use of any means of public or private transport).

If we cancel your order, you will be informed by email. If you made the payment via bank transfer, we would immediately initiate a refund. Your account will be credited with the total refunded amount as soon as possible, but in any event within 30 days of the order date. Pure Essence Luxe is under no other obligations to compensate for any resulting loss, whether it be monetary, emotional, or otherwise.

10. Gift Cards and Promotional Discounts

10.1 Pure Essence Luxe e-gift cards and vouchers cannot be exchanged for cash.

10.2 Pure Essence Luxe e-gift cards and vouchers can be used on sale items.

10.3 Pure Essence Luxe e-gift cards and vouchers are non-refundable.

10.4 Pure Essence Luxe e-gift cards and vouchers cannot be replaced if lost or stolen.

10.5 Pure Essence Luxe Digital Gift Card is valid for up to a year after the date of issuance. After 12 months from purchase or last use, we will not refund any remaining balance and the card be expired/invalidated.

10.6 If a customer makes a return on a product purchased using an e-gift card or voucher, the refunded amount will be credited back to the e-gift card or voucher.

10.7 Promotional discount codes cannot be applied in conjunction with other promotions and/or sale items.

11. Summary of Agreement

These terms and conditions, along with our delivery policy, returns and refunds policy, privacy policy, cookies policy, and contact details represent the entirety of the agreement between you and Pure Essence Luxe, in relation to us supplying you with home decor luxury goods.

This agreement takes precedence over all other communication made by any salesperson or any other authorized representation on our behalf. This includes deviations from this agreement.

Pure Essence Luxe will not be held liable for any such misrepresentations, misinterpretations, or misunderstandings that are untrue or misleading. Hence, we encourage you to stay up to date on any potential changes to this agreement by always referring to the ‘Last Updated’ statement.

The Terms of Our Agreements whereby we provide you Services shall be governed by and constructed in accordance with the laws of the United Arab Emirates, as applied in the Emirate of Dubai.

If you do not wish to be governed by this agreement, you do not have permission to use this website and should immediately stop using it.

12. Complaints/ Feedback/ Recommendations

We encourage you to send us any complaints, feedback, and recommendations about our website, products, and services. You may direct all such communications to info@pureessenceluxe.com, and we will endeavour to respond within 24 hours.

13. Contact Information

Feedback or query about this agreement should be sent to info@pureesenceluxe.com.

Alternatively, you may contact us by calling our Customer Care on +971 555684096 or +971 45663087.


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